Will it blend

Blendtec, a company that makes heavy duty blenders, is using video blogging to sell $400 blenders. It’s also reinventing advertising along the way.

Blendtec makes hardcore blenders - not something that most people would think they need. Ask someone if they’d like to watch a video demonstration about a blender, and they are liable to run for the door.

Create a vlog about a blender that can blend anything, though, and people will be coming back for more.

Blendtec’s WillItBlend video series features Blendtec CEO Tom Dickson using the company’s Total Blender to powderize household objects, ranging from golf balls, a iPod, Hockey Pucks, Bottled Beer, Marbles, Pens, Cell Phones, to a Coke-can smoothie.

Don't Try This At Home and Try This At Home sections... LOL